You might have heard the saying “The confused person never buys.”

It’s true!

In this busy digital world, you have seconds to catch and keep someone’s attention which means you need to convey what your brand is about, what you stand for, who you help and exactly how you help — with clarity and succinctness.

Develop clear messaging that attracts and converts.

As an essential starting point, you need to develop clear statements that reflect your business ‘why’, vision, mission and values statements. 

Once you’re happy that that your brand statements reflect what you stand for, how you help and the essence of your brand, you then need to translate those into marketing assets that magnetise your ideal customers to your brand and converts them into paying customers.

Define Your Core Brand Messaging

The ability to distil your entire business essence into a few succinct sentences is critical for your business success.

Simon Sinek’s now world-famous TED talk called Start With Why: How Great Leaders Inspire Action (2009) went viral because he cracked the secret of why some businesses succeed and others don’t.

Sinek’s research was driven by finding answers to these questions: 

• Why are some businesses more innovative, more influential, and more profitable than others? 
• Why do some companies command greater loyalty from customers and employees alike? 
• Even among the successful companies, why are so few companies able to repeat their success over and over?

The answer was this: 

Successful businesses have a clear purpose and powerful messaging that resonates with their ideal customers.

‘Resonance’ is the key word here.

Resonance means that your prospects connect with your message on a deep and personal level. It means that your words evoke strong emotions or thoughts within them. They feel a sense of understanding or agreement with what you’re saying.

And they feel compelled to take action because of this resonance.

Sinek explains how this concept works using his ‘Golden Circle’, which correlates directly to the anatomy of the human brain (see below).  

Your ‘Why’ Drives Decisions and Inspires Action

When you look at a cross-section of the human brain, the inner circle of the human brain is the ‘limbic brain’; the part that regulates emotion and memory. Our limbic brain is responsible for the decisions we make. It drives our behaviour. It has no capacity for language; it’s instinctual.

Your brand messaging needs to speak to this part of the brain if you want your prospects to take action.

The outer layer of the brain – the neocortex – is the newest evolutionary layer that corresponds with our rational, analytical thought and language. This is the ‘how’ and ‘what’ level of thinking. Most businesses make the mistake of trying to sell their ‘what’ and ‘how’.

But the truth is, nobody cares what you do or how you do it, until they understand ‘why’ you do it.

“When you communicate from the outside in, talking about features and benefits of your products or services, you don’t drive behaviour. But when you talk from the inside out, you’re talking directly to the part of the brain that controls decisions and behaviour. It’s where gut decisions come from.” 
– Simon Sinek

It’s your job as a business owner to clearly define and articulate your brand why, vision and mission — and translate it into powerful messaging — so that you can magnetise clients who need to work with you.

You can read more about why, vision and mission statements here.

Do you need help with your messaging?

Have you been stuck and spinning your wheels for months, trying to find the right words to articulate what you do?

Have you been unable to write your website copy or social media content because you’re confused about what to say?

Do you find it hard to tell people what you do at networking events in a way that’s clear and memorable?

If that’s you, help has arrived!

I have a unique ability to help you find the words and language that resonates with your ideal customers and compels them to take action.

WEBSITE CONTENT

Websites are essential in business.

They serve as your online shop front and they’re the central component of any marketing strategy. All other marketing activities (paid advertising, social media marketing, content marketing, search engine optimisation etc) serve to drive traffic to your website.

Websites are only useful if you:

Have powerful and compelling messaging that clearly defines the value you bring.

Build trust and confidence in your business and make it an easy “yes” to engage with you.

Have a lead capture system — an effective way of capturing your website visitors onto your email database so you can build a relationship with them.

 A clear and easy pathway for prospects to engage with your services.

Do you need help with your website content?

Do you need to refine your current website content or build a website from scratch?

I can help!

CUSTOMER JOURNEY CONTENT

Every business needs a simple but clear and powerful ‘customer journey’ that takes your prospects on a journey from the moment they interact with your brand through to a buying decision, with multiple touch points along the way. A good customer journey educates and informs your prospects about what you do, how you help and the value you bring. A well designed customer journey builds trust and credibility so that your prospects know you’re the right person to help solve their problems.

I can help you with:

Lead magnet creation: A lead magnet is a high-value digital products you offer for free to showcase your expertise, build trust and grow your email database so you can nurture your prospects.

Set up of your Automated Customer Journey to generate clients while you sleep.

Email database growth strategies.

Need help?

Take advantage of my Fast-Track Your Funnel offer!

Limited Time Offer

PAYMENT PLAN AVAILABLE

If you’d like to take advantage of this special offer, please reach out for a FREE discovery call so we can discuss your needs and figure out the best approach for you.

CONTENT MARKETING

Content marketing is crucial for businesses today to attract and engage customers. It’s a way of sharing your knowledge to establish you as a leader in your field. It builds trust and credibility, which as you know, is essential to convert prospects into customers.

To get started, we’ll work together to determine the content topics that will resonate with your ideal customers. Then we’ll develop a content strategy to map out the types of content you’ll create and when. If you focus on providing valuable, relevant information through blogs, videos, podcasts, eBooks (for example), you’ll create a platform of loyal followers who love your work.

You can promote your content across social media, via email, and your website. Creating excellent content that solves your audience’s needs is an ongoing process, but the effort pays dividends in increased brand awareness, traffic, leads, and sales.