Business Insights to Help You Earn More by Doing Less, hosted by Dr Kate De Jong & Sam Morris


I help purpose-driven entrepreneurs transform their ideas into profitable, thriving businesses.

How to Grow Your Business from the Ground Up

Get your FREE copy of the Business Builder’s Handbook and you’ll get access to my Business Builder’s Master Plan

Let me guess…

You started your own business for all the same reasons I did:

For the freedom and flexibility of being your own boss.

To march to the beat of your own drum.

To make a difference.

To earn great money doing work you love.

And yet somehow it’s all feeling harder than you ever expected.


Instead of waking up feeling inspired and excited each day, you’re:


  Feeling frustrated because you’re struggling to generate the revenue you need.

  Feeling overwhelmed and spread too thin.

  Spending too much time ‘in’ the business and not enough time ‘on’ the business.

  Doing it all yourself, feeling like a slave to your business. 

  Feeling alone and unsupported.


I know those feelings because I’ve been there too.


It’s incredibly frustrating because you’re amazing at what you do.

To turn things around, it’s essential that you go back to basics and get your foundations right, which include:

A Clear Message

A Clear Value Proposition

A Clear Growth Strategy

If you:

  Struggle to clearly define, communicate and package the value you bring to your clients in a way that brings in consistent leads and paying customers.

  Feel stuck spinning your wheels, not knowing which steps to take and in what order to grow your business.

  Feel spread too thin, scattered and unfocused in your efforts.


You’re in the right place!


I help you to:

  Distil the ideas floating around in your head into clear and succinct marketing messages that convert.

Identify where you are in the business building journey (using my Business Builder’s Master Plan), and determine the exact steps to take next — and in what order — so you can focus your time and resources on the right things at the right time.

  Connect with people, resources and support (e.g. virtual assistants, service providers) you need to get where you want to go.


When I reached out to Kate about a year ago, I didn’t really know where to start. We’ve been working together consistently for 12 months now, and I am so very grateful for how much she’s guided me on implementing strategies to get my business up and running. Kate knew exactly what I needed. She is one of a kind, a true professional, compassionate and brilliant with her craft. I look forward to continue on working with Kate and highly recommend her services to anyone that needs support with their business.


There is no “one-size-fits-all” approach to growing a business.


Every business — and every business owner — is different.

I’ve been growing businesses and coaching hundreds of clients to grow theirs for nearly a decade now. I’ve learned that growing a business is a bit like commanding an orchestra — you need to get all the different instruments and sections working together in harmony in order to generate ever-increasing revenue.

But most importantly, you need to do business in a way that feels good to YOU — that feels authentic. When you’re out of alignment with your core values, it doesn’t work.


Doing business in a way that feels inauthentic or forced is exhausting and unsustainable.


Successful business is as much about growing yourself as it is about growing your business. When you get into full alignment with your authentic self — and you couple that with smart strategy — success is inevitable.

What if you could:

  Align your business approach and growth strategy with your core values and authentic self so it feels fulfilling and inspiring.

  Arm yourself with simple but effective business and marketing strategies to bring consistent leads and clients.

  Implement systems and automation that do the heavy lifting for you.

  Develop a team of great people or virtual assistants to support your growth goals.

  Increase your profitability and time freedom so you can work less, earn more and enjoy life a whole lot more.


The good news is … you can!

And I can help you.


Get your FREE copy of THE MARKETING MAP: Essential Marketing Tactics to Grow a Profitable Business You Love

I believe that purpose-driven businesses change the world for the better.


My mission is to help you find a way to articulate the value and power of what you do in a way that magnetises opportunities and customers to you — and couple it with a powerful growth strategy to meet your growth goals.


I know how hard it can be growing your own business.

When I decided to branch out on my own to start my own business in 2014, I was passionate about making a difference in my own way, and on my own terms.

You can read my full story here.


I had passion, a big vision, and a burning desire to make a difference.

But for years I struggled to get my business off the ground. I got distracted by paths that I thought would be more lucrative from a money-generating point of view. It wasn’t until I got really clear on my own unique Zone of Genius and structured my business around that, that my business started to thrive.


When you operate in your zone of genius, business flows.

My mission is to help you:

  Get crystal clear on your purpose and your unique zone of genius as an individual and business.

Find the exact words to powerfully describe the value you bring and the transformation you create for your customers.

Create marketing assets (website, social media channels, capability statements, customer journey) that inspire your perfect customers to take action.

Plan strategically for growth and impact.  

Enjoy financial freedom, results and impact through clarity and impactful action.

Are you stuck and need help?

Let's chat. Reach out for a FREE discovery call so we can see if I'm the right person to help you.

So what makes me different from my competitors and why do my clients choose me?


Based on client feedback, these are my ‘Business Superpowers’.




An ability to find strategic solutions that help you grow with clarity and ease.

With a 15-year background in science and process engineering, I have an analytical mind that enables me to assess situations from multiple angles, envision the bigger picture and connect all the dots for you. I’m highly trained and experienced in ‘systems thinking’ which is the ability to assess a system as a whole to find the bottlenecks and leverage points. I help you turn abstract ideas and concepts into practical and tangible plans and strategies that generate revenue. I’ve helped dozens of businesses, organisations and not-for-profits to plan strategically to achieve growth and impact.


I‘m a word genius—I help you find the words that compel your prospects to take action.

As a professional blogger and bestselling author, writing and words are my natural gift. I can easily find the exact words to accurately articulate the power of what you do as a business owner. You’ll walk away with clear and powerful messaging that succinctly tells your clients why you’re so good at what you do and why they need to work with you.


I’m intuitive, kind, and compassionate.

I’m not your regular business consultant. I intimately know and understand the struggles that business owners face. I help you uncover what’s holding you back, with kindness, so you can move through your internal blocks with ease and grace to become even more powerful.

Based on 42 reviews
Tony Elliott
Tony Elliott
It is really great to work with Kate. It is rare to work with someone that really cares, shows great professionalism and has a strong business acumen. The final result is a clear and concise pathway forward for my business. Kate also nudged us along (gently) through introductions to some of her many business contacts. If you have been spinning wheels for a little while, it's time to get some assistance and you can't go wrong with Kate.
Debbie Millard
Debbie Millard
Kate has been very helpful in coaching me to get clear on what my value proposition is, and how to articulate it. Kate is great at listening and translating your thoughts into concise words that engage your audience. Thankyou for revolutionising my website!
Antonia Romeo
Antonia Romeo
When I reached out to Kate about a year ago, I didn't really know where to start. We've been working together consistently for 12 months now, and I am so very grateful for how much she's guided me on implementing strategies to get my business up and running. Kate new exactly what I needed. She is one of a kind, a true professional, compassionate and brilliant with her craft. I look forward to continue on working with Kate and highly recommend her services to anyone that needs support with their business. Regards, Antonia.
Karen Whitely
Karen Whitely
Kate dives deep to help you find your "north star" and gives practical advice on cost effective marketing. Finding my true purpose has been just wonderful and some of my systems and processes for marketing are very much improved Karen - Right Click Business Consulting
James Bryden
James Bryden
After working with Kate on my marketing, I now understand why she has such a good reputation. Highly recommend talking to her if marketing is not your strong point.
James Hills
James Hills
Always a pleasure working with these guys!
William Preisig
William Preisig
I have had the pleasure of referring clients to Kate for a variety of reasons and working with her to ensure their message is being heard. Kate is prompt, professional and innovative in her messaging. She has helped referred clients who weren't sure of their own message put together a succinct identity/message. Our clients were incredibly happy and so are we. I highly recommend Kate if you need that extra spark in your business.
Anthony Dezign
Anthony Dezign
Kate is awesome at what she does. I highly recommend
Kate Rowen
Kate Rowen
Before I met Kate I was terribly anxious that my leap into business from a stable academic career was impulsive and a huge mistake. Now I feel confident that I can progress with my beautiful autonomous life and be more successful than I ever thought possible. Sure, there are lots of people who can teach you the essential things you need to start and grow your business, but Kate can guide you with her unique perspective and heart. Her intellectual brilliance is backed by the most kind and nurturing soul. I have loved working with Kate on my business.
Kate exceeded my expectations in every way. She was not only personable and understanding towards me and where I was in my business, but she used every opportunity to discuss specific problems I was facing, evaluated my existing marketing practices and gave me actionable and practical advice which paid off almost immediately!
Kate’s advice on my business model, pricing structure and my website were next level and once I had implemented the changes I saw an immediate increase in traffic to my website and conversion rates.
This was achieved in just 3 short 30 minute sessions. I’m so blown away by how much value Kate was able to add to my business in such a short time that I will be signing up for regular coaching with her as I continue to grow my business.
Zina Le Sueur

Founder & Director, Zina Le Sueur Photography

Kate is my secret weapon. I have been blown away by Kate’s commitment, tenacity and unyielding support of me and my business. She has been my sensible, my calm, my voice of reason, staunch supporter and enthusiastic cheerleader when I doubted myself and wobbled. Her faith in me and my business has been inspiring and affirming in every way.
In her, I have found a friend, a confidant, a loyal ally and a tenacious and constant support. I look forward to many more years working with her mentorship and guidance. I cannot recommend working with Kate highly enough.
Emma Mungavin

Founder & Director, Bespoke Acquiring & Styling

Kate is an exceptional Business Coach and was the ‘missing piece’ I needed to get clarity and take my ideas next level. Having Kate by my side throughout this journey was priceless. Her clear action plans during our regular coaching session gave me the confidence I needed to take each next step. Kate’s an extremely skilled and knowledgeable business coach, but what I love most is that she coaches from the heart – she genuinely cares about your success, which is something rare, valuable, and extremely refreshing!
If you’ are lucky enough to get the opportunity to be coached by Kate, jump at the chance! Thank you, Kate! I will be forever grateful for your help, x.
Athena Daniels

Founder & Director, Athena Daniels Academy

Are you stuck and need help?

Let's chat. Reach out for a FREE discovery call so we can see if I'm the right person to help you.


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Business & Marketing Strategy for Small Business


Come on over and check out my blog…


My articles have spread far and wide!

I’ve been featured in Arianna Huffington’s Thrive Global, Womelle’s Women’s Empowerment Magazine, Medium, and Positively Positive.


I blog on topics including small business & entrepreneurship, business coaching, marketing, marketing consulting, finding your path & purpose, career change & transition, personal growth, leadership and more…

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