Back in late 2017 I was feeling really frustrated in my business. 


I’d spent tens of thousands of dollars on different business programs and I’d worked with lots of different coaches to grow my business. 

There was so much conflicting advice and information out there and every program and coach promised that they had the solution to my business challenges.

But nothing had helped me to get the traction and momentum that I needed.

I’d had some success. I’d developed a coaching program and rolled it out to many women who’d gotten transformative results with it. I’d run my first online group program with great engagement and results.

For a couple of years I’d made a reasonable amount of revenue, but certainly nothing I could live off. 

I’d reached and helped all the people who were the ‘low-hanging fruit’ in my network, i.e. those people who knew me and needed my programs.


But then I’d hit a huge roadblock.


How could I get my message out to people beyond my network in a powerful and compelling way?

How could I start making decent money? (I was hardly breaking even).

How could I turn my business into a thriving, profitable venture that felt fun and exciting instead of feeling like a frustrating and draining ‘hobby’?

It was around that time that I saw a Facebook Ad for women in business, asking “Do you want to start making the money and impact you deserve?”

YES! That was me.

It was a free event hosted by the powerhouse founder of Fempire, Marnie LeFevre, and I signed up straight away.

The event was incredible and I came away with so much new practical, grounded knowledge and insight that I felt could actually (finally) make a difference.

I signed up for the 3-day Fempreneur program to continue the journey with Marnie, together with a great group of other women (who are still my close friends today).


It was the best decision I’ve ever made.


During our three day Fempreneur workshop, Marnie unpacked her Fempreneur Business Mastery Formula, which is the exact formula she’s used to build multiple successful businesses and to become a multi-award-winning CEO.

It’s the formula I now use as a Fempire Coach to help female business owners to start and grow their profitable businesses.

The Business Mastery Formula contains two essential components: the inner work (mindset, confidence etc) and the outer (strategic, practical) work. 


And the formula works.


Once I went away and started applying the Mastery Formula in my own business, things started to improve quickly. I finally started feeling the momentum and satisfaction I’d been craving all those years. 

My coaching business started to take off.


And this is why I decided to become a Fempire Coach, because I’m passionate about helping women to apply this Business Mastery Formula in their own businesses.

I want to see more women succeed in business.

Because I believe that when women take their rightful place as equally successful and impactful business owners globally, the world will be a better place.


Due to the COVID-19 crisis, we’ve now taken our 3-day in-room workshop into the online space and it’s now being run over 6 weeks – starting on the 27th April (and again on the 11th May 2020!).

The price has been massively reduced so that we can help more women in business during this time of need.

We’re passionate about giving as many women as possible the tools and strategies for business success during this time, because we know you need them more than ever.

You can take advantage of this amazing offer now!

Click here to schedule a time to talk with me to see if the FEMPRENEUR program is right for you.


Here are some of the areas we cover in the program.


The Inner Work

  • Your passion and purpose.
  • Your personal and business ‘why’.
  • Your mindset.
  • Embracing authenticity.
  • Harnessing your intuition.
  • Growth & confidence.

The Outer Work

  • Powerful and compelling branding, marketing and messaging (this is so critical!).
  • Packaging of your products and/or services.
  • Positioning yourself powerfully in the market to stand out from your competitors.
  • Money and pricing strategies.
  • Promotional strategies (content and social media marketing, inbound marketing/SEO).
  • Selling and converting leads into clients.


Once you get all of these elements right, things start to flow.


Here are just some of the things we workshop in our time together.

  • Accurately and powerfully identify your target market and avatar so you can reach the right people.
  • Getting you armed with powerful branding and clear marketing messages that you gain curiosity and sell more.
  • Your elevator pitch workshopped to perfection.
  • Developing your compelling ‘brand why’ that magnetises the right people to you.
  • Mindset tools for women CEOs to 10x their business profit and impact.
  • Price setting, packaging of products/services to reflect your true value.
  • A full social media strategy and content marketing plan.
  • How to sell and close more clients.
  • How to build a solid foundation then scaling for success.
  • Online and offline marketing templates and blueprints.
  • Email marketing templates, blog matrix, testimonial questionnaire, cash flow forecasts.
  • Full social media sales funnel mapped out for your business.
  • How to turn your website into a powerful marketing tool that generates new clients.
  • Creation of a mini marketing plan for you to action straight away.
  • Positioning statements to help you stand out from the crowd.
  • Business planning and goal setting so you can get where you need to be in the shortest time.


The New Online Format for The Virtual Fempreneur 6-week Experience

The Fempreneur program will now be delivered online over SIX weeks, giving you time to digest the content and do the homework.

You’ll receive:

  • One comprehensive training module per week delivered online via pre-recorded video so that you can watch it at a time convenient to you.
  • One LIVE Q&A Zoom session each week with Marnie and the Fempire Coaches. This will be a chance for you to ask any questions you have about the training, clarify the information and tasks, make connections and bond with your new sisterhood all over Australia, share your progress with the group and gain feedback, and to work through the challenges you may have.
  • Pairing with an accountability partner. Together you’ll help each other stay on track with the materials and support each other through any stumbling blocks.
  • The detailed Fempreneur workbook posted to you beforehand (this is stil my go to ‘Bible’ for business growth!).
  • A private Facebook group to connect and bond with your Fempreneur sisterhood.


We truly believe that this format will be a very powerful way for you to learn everything you would normally receive in the in-room format, in fact, we believe it might prove to be much, much better!


We can’t wait for you to receive all the value and support you need to up-level your business during these challenging times.

Click here to talk to me. Are you ready to take the next step?

We’d love to have you on the journey.

Are you ready to finally get your business where it needs to be?

What is it costing you to stay stuck? 


Come and join our sisterhood of successful, impactful business owners and finally get the support you need to make the money and impact that you deserve!


Are you starting or growing your own business? Get your FREE copy of The Fempreneur Success Handbook (see below) and discover everything I wish someone had told me back when I was starting my business in 2012!

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3 Important SEO Trends You Need to Know About in 2020

In service to your success,

Kate De Jong, Ph.D
Fempire Coach for Thriving Female Entrepreneurs
[email protected]

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