Are you comfortable telling your prospects what makes you so great at what you do?
If not, you need to be!
When it comes to marketing and selling your products or services, people will only know why they should work with you if you tell them.
I recently learned a technique from Petar Lackovic at The Sales Insititute which I refer to as Your Three Business Superpowers.
Your superpowers summarise:
- What makes you so great at what you do.
- Why your clients choose you.
Once you know what your superpowers are, you should tell people about them! Market them across your social media channels, write a blog or video about them, and get them onto your website for your prospects to see.
Learn how to succinctly describe your superpowers to your prospects during sales conversations and watch how your conversion rates increase easily and effortlessly!
There’s a format you need to follow when articulating your superpowers. Be sure to keep it clear and succinct (and the rule ‘less is more’ applies here).
Here’s the format:
- A ‘green brain’ (i.e. emotional/powerful) name.
- The background or story that makes your superpower important.
- Your superpower.
- The result for your client.
To give you some inspiration, I’ll share my personal business superpowers, as well as the Fempire superpowers. I hope you’ll use these examples to develop your own descriptions.
My personal superpowers: Kate De Jong, Fempire Coach
My three business superpowers are (based on what my clients have told me):
- I’m a lightning-fast strategic thinker and problem solver.
- I’m kind and compassionate while also being results- and action-oriented.
- I easily cut through the noise to focus on what matters most in your business.
If you’re not sure what yours might be, ask your clients!
Here’s an example of how you would break down one of these superpowers further for your clients, using the format I’ve given you:
[‘Green brain’ name] I’m a lightning-fast strategic thinker and problem solver.
[Background/story] Business is a constant game of problem-solving and strategising. You need to constantly troubleshoot your marketing strategies, develop compelling ways to sell your products or services, and come up with innovative ways to serve your clients to get results. This is where my first superpower comes in handy, which is my lightning-fast ability to solve problems.
[My superpower] I have a highly technical background, spending four years completing my Ph.D and then 15 years as a consulting engineer on large water projects worldwide. My highly analytical mind allows me to diagnose your business quickly.
[The result for you as a client] What this means for you is that I help you cut straight to the core of what needs to be done to generate profit as quickly as possible. No more spinning wheels or wasting time or money, I help you get on the straight and narrow quickly and easily.
Do you get the idea?
To give you some more examples and inspiration (if you’re like me, you might learn best through examples), here are Fempire’s three business superpowers and a breakdown of one of them.
Fempire’s Three Business Superpowers
- We’re unapologetically a female-focused brand.
- We have a 12-step Business Breakthrough Formula that provides a business-building roadmap for you.
- We have a Sisterhood Community for success.
Breakdown of superpower #1.
[‘Green brain’ name] We’re unapologetically a female-focused brand.
[Background/story] Our experience has shown us that women learn differently, run our lives differently, and we think differently. And the only person who really gets this is another woman.
[My superpower] Because of this, we are unapologetically a female-focused brand. All of our business coaches are women. We intimately understand how women achieve and how they need to be supported to thrive in business.
[The result for you as a client] What this means for you is you feel fully understood and supported as a woman in business, which allows you to business success more quickly and easily.
So what are your business superpowers and how will you articulate them succinctly to your prospects?
I urge you to take the time to brainstorm your superpowers because this level of clarity will greatly accelerate your sales conversions.
And let me know how you go!
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In service to your success,
Kate De Jong, Ph.D