Are you speaking transformationally when marketing your products and services? Are you helping your clients to clearly understand the before and after state you lead them from and to? If you can learn how to speak transformationally, you'll start to see massive shifts in your business. Read on to discover how! #marketing #fempire #smallbusiness #businesscoach #businesscoachforwomen #entrepreneur #womensupportingwomen


Cambridge Dictionary:


UK /ˌtræns.fəˈmeɪ.ʃən/  US/ˌtræns.fɚˈmeɪ.ʃən/

Noun: A process that results in a marked change in form, nature, or appearance.

If you want to win more clients in your business, you need to learn to speak in terms of the transformation you provide.

What is the ‘before’ and ‘after’ state that you lead people from and to?
What are the results and the outcomes they get through working with you?
Have you ever spoken to a business person who starts telling you all about an amazing product or program they have, or an incredible app they’ve created that has all these incredible features? And you’re left wondering – “But why would I want that?” 
Many business people get so excited about the features of whatever they’re selling, that they forget to tell you why you would even need those features. To what end? What results do you get from using their product or service? What’s the outcome? What’s the transformation?


Are you selling the aeroplane or the end destination in your marketing copy? People don't care about the aeroplane - the process, or the how - they just care about the end destination! If you can clearly articulate the end destination you take your clients to, you'll find selling so much easier. Read on to discover how! #marketing #fempire #smallbusiness #businesscoach #businesscoachforwomen #entrepreneur #womensupportingwomen


Are you selling the end destination or the aeroplane?

When you want to book a holiday and you go to the travel agent, what’s the thing you’re most excited about? The end destination, right? If the travel agent starts telling you about the amazing aeroplane you’ll get if you choose one service over another, do you really care? All you’re thinking about (if you’re like me) is the cocktails by the pool, and the beautiful beach you’ll be close to – the end destination. I don’t care how I get there. I just want to know that I’ll get there.
It’s the same in marketing.
People don’t generally care about the process you’ll use to get them from A to B. They just want to know that you can transport them from their current ‘before’ state into their desired ‘after’ state.
[mashtweet tweet=”They want to buy the transformation. And if you can learn how to speak in terms of transformation, you’re going to sell more.” text=”” username=”katiedejong3rd”]

Many business owners make the mistake of talking about the features of their products or services in their marketing strategies. But no one really cares about the features, they care about the results and the outcomes you achieve for them! What’s the transformation you create for your clients? Learn to speak transformationally and you’ll sell more! #marketing #fempire #smallbusiness #businesscoach #businesscoachforwomen #entrepreneur #womensupportingwomen

Let’s use an example from Fempire to demonstrate the difference between speaking in feature-based language and outcome-based language.
At Fempire, we offer a twelve-month coaching program that helps female business owners bring their business vision to life and to finally make the money and impact they deserve.
Check out this image below. In the top section, we’re using feature-based language. In the bottom section, we’re using outcome-based language.
One of them sounds much more powerful, right?
So how can you start to change the way you market your products or services to be much more outcome-focused? Learn to speak transformationally, and you’ll start to sell more.

Try it and see for yourself.

Did you like this article? You might also like:

How to Win More Clients with a Powerful Customer Value Journey

How to Sell More with Your Three Business Superpowers

How to Become a Profit Queen (Part 2): Growth Strategies to Take Your Business to the Next Level

How to Start Your Own Business: 3 Things You Need to Know

Are you starting or growing your own business? Get your FREE Fempreneur Success Handbook and discover everything I wish someone had told me back when I was starting my business in 2014!

In service to your success,

Kate De Jong, Ph.D
Fempire Coach
[email protected]

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